Recently, the group has been working on a long-form video project with the sports and entertainment company Whistle, and entertainment company E1 Entertainment, titled, " Dude Perfect Trick Shots: Untold Stories," which takes followers behind 10 of their favorite trick shots. Their popular YouTube videos have helped them land a TV contract for a show that airs on Nickelodeon, develop a merchandise line, tour around the United States, and develop longer-form projects. 2 spot on its most recent report on the top-earning YouTubers – right behind 8-year-old YouTube star Ryan Kaji. Their YouTube channel has amassed 49 million subscribers and their brand has grown into a larger sports entertainment group.ĭude Perfect's YouTube business generated $20 million in a single year, according to Forbes, which puts them in the No. Now nearly 11 years later, these viral dunks and challenges have brought these friends – known collectively as Dude Perfect – into viral internet stardom.ĭude Perfect is composed of five members, Coby and Cory Cotton, Garret Hilbert, Cody Jones, and Tyler Toney, who are the faces behind viral videos like " Bowling Trick Shots" (94.5 million views) and " Bubble Wrap Battle," (90.7 million views). In 2009, five former college roommates decided they would start a YouTube channel and film themselves doing various trick shots and stunts in their backyard. Business Insider spoke to Dude Perfect member Coby Cotton and Jeff Toney, Dude Perfect's chief business officer, about switching up their style of content throughout the years and how this strategy has helped them stay relevant.Dude Perfect's YouTube business generated $20 million in a single year, according to Forbes' most recent report on the top-earning YouTubers.The success of their YouTube channel has helped them land a TV contract with Nickelodeon, and recently, the group has been working on more long-form video projects.Since launching a YouTube channel in 2009, the five friends behind Dude Perfect have become wildly popular online, with over 48 million YouTube subscribers. Account icon An icon in the shape of a person's head and shoulders.
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